Issue link: http://read.ca.pwc.com/i/346337
Up front Summer 2014 OBCliv Get yours to go Visit us online to hear more from Canadian business leaders: upfront.pwc.com Selected online content includes: Keeping score Maple Leaf Sports & Entertainment CFO Ian Clarke's winning strategy is to constantly share ideas on best practices with his peers, and stay abreast of the latest and greatest technology to give fans an unforgettable experience. The partnership paradox Canadian companies want collaboration without sharing the risks and rewards. This will impact innovation, warns GE Canada President and CEO Elyse Allan. A winning hand BCLC Chief Financial Offi cer Jervis Rodrigues takes the Crown Corporation into the digital age with a dynamic online strategy and a partnership-based approach. Building markets and consensus Desjardins Group CEO Monique Leroux banks on running a fi nancial services co-operative with a difference. Building brand from inside out Andy McNevin, COO of Lush Fresh Handmade Cosmetics, discusses why it is more important for the company to grow slowly while maintaining strong ethical mandates. Scan this page with Layar app to watch a video.