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PwC Up front | Issue 5 | Harnessing technology

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Up front Summer 2014 49 Challenges | Technology The results "This gives a way to see trends and provide referrals that we were not able to do before," says Ravi Jain, Toronto-based Director of Ontario Osteoporosis Strategy at Osteoporosis Canada, which is testing Maps BI. "Even when we plotted the raw data on thousands of patients on a map, it would only give us a static picture of what is going on," Jain adds. "Using Maps BI, we can use a slider to see trends in patient flow over six years. It's like a weather radar map, and it gives us a more dynamic picture of how the patient base is changing over time." But that's only scratching the surface, Jain says. "Next we took the step of saying, 'How can we identify local health services [where] we could refer them to make it more convenient to screen and do follow-ups?'" – which can play a key role in preventing subsequent fractures. Colour coding The future When the product launched in November 2013, Maps BI had spun off from parent Inovex. Branch serves as CEO of both companies. Canadian business automation firms Audaxium, Inc. and Virtual Logistics Inc. have already partnered with seven-employee Maps BI to integrate its data mining capabilities into their own offerings. "We believe partnerships will become a significant part of the business model – as much as 50 per cent," Branch says. Maps BI is working on a light version for small business that handles fewer numbers and locations. The company is testing the prototype to track a regional theatre's patronage and a technology association's membership growth. Uf and the ability to plot distances between patients and health centres make it possible to provide information immediately on the phone. "In the past it would have required putting patients on hold for a long time to search through three sets of spreadsheets," Jain says. Through a partnership with Geotab, Inc., an Oakville-based leader in fleet management and vehicle tracking, Maps BI converts GPS data into useful business intelligence. Clients can identify and track aggressive drivers, thereby reducing the maintenance, repair and insurance costs associated with such behaviour – and improving driver and public safety. The Maps BI dashboard shows a heat map of a particular region that lists the top offending vehicles and breaks down their infractions by category. Spreadsheets full of numbers don't tell a dynamic story until they're presented in a visual way. Mike Branch Founder and CEO, Inovex and Maps BI The easy-to-use Maps Bi dashboard brings raw numbers to life.

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