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PwC Up front | Issue 5 | Harnessing technology

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Up front Summer 2014 3 Insights Analysis and insight from respected professionals Join the cloud Bob Elliott, Managing Director, SAP Canada 12 Nothing ventured, nothing gained Peter van der Velden, President, CVCA – Canada's Venture Capital & Private Equity Association; Mike Woollatt, CEO, CVCA 38 Right on target Jordan Banks, Global Head of Vertical Strategy, Facebook; Managing Director, Facebook Canada 20 Walking the talk Matthew Saunders, President and Managing Director, Ryerson Futures 46 Up front Publisher Tahir Ayub Managing Partner, Markets and Industries, PwC Canada Editors Nick Rockel Editor Robert Mackay Senior Manager, National Marketing and Communications, PwC Canada Nicholas Greenfield Director, Communications, PwC Canada Contributors Chris Atchison, Tahir Ayub, Jordan Banks, Bryan Borzykowski, Frédéric Bouchard, Guy Dixon, Bob Elliott, Jennifer D. Foster Blair Gable, Joshua Gans, Philip Grosch, Peter Holst, Wallace Immen, Diane Jermyn, Marjo Johne, Christopher Korchin, James Martin, Bill McFarland, Ivan Milam, John Moore, Iain Morris, Matt O'Grady, Matthew Plexman, Nick Rockel, Guy Saddy, Matthew Saunders, Susan Smith, Scott Stern, Peter van der Velden, Mike Woollatt PwC Bill McFarland CEO and Senior Partner, PwC Canada Nicole Chesman Marketing Specialist, National Marketing and Communications, PwC Canada Kelly Nicoll Creative Lead, Design, PwC Canada Globe Edge Teena Poirier Director, Client Engagement and Globe Edge Charlene Rooke Editorial Director, Globe Edge Liz Massicotte Program Manager, Globe Edge Lauren Heintzman Art Director, Globe Edge Isobelle Cabral Production Co-ordinator, The Globe and Mail Cover photo Matthew Plexman | matthewplexman.com Up front magazine is designed and produced by The Globe and Mail Custom Content Group on behalf of PricewaterhouseCoopers LLP. All correspondence: PwC Tower Attention: Nicholas Greenfield 18 York Street, Suite 2600 Toronto, Ont. M5J 0B2 upfrontmagazine@ca.pwc.com upfront.pwc.com Printing and Pre-press by DM Digital+1 © 2014 PricewaterhouseCoopers LLP, an Ontario limited liabilit y partnership. All rights reserved. PwC refers to the Canadian member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entit y. Please see www.pwc.com/structure for further details. PwC Canada helps organizations and individuals create the value they're looking for. More than 5,700 partners and staff in offices across the countr y are committed to delivering qualit y in assurance, ta x, consulting and deals services. PwC Canada is a member of the PwC network of firms with close to 169,000 people in 158 countries. Find out more by visiting us at www.pwc.com/ca. Up front Summer 2014 3 Plan for success Joshua Gans, Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship, Rotman School of Management; Scott Stern, David Sarnoff Professor of Management of Technology and Chair of the Technological Innovation, Entrepreneurship and Strategic Management Group, MIT Sloan School of Management 50 Challenges Case studies from Canadian businesses Behind the music Cable-based Stingray Digital plays DJ for a global audience, while keeping its content secure with proprietary technology 10 Public success By ending Canada's tech IPO drought in May 2013, talent management specialist Halogen Software secured $55-million to fuel its global ambitions 36 Good behaviour Canada's Zerofootprint Software makes it easier for organizations to engage employees in sustainability efforts 18 Playing to win Armed with insights from neuroscience, Canadian e-learning outfit Axonify turns corporate training into a game 44 Charting a new course Ontario start-up Maps BI gives private and public sector clients the big picture by transforming spreadsheet data into interactive maps 48

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