How information is changing the
rules of insurance
Insurers today face a challenging
environment: traditional products
are becoming commodities, and their
success depends on having insights into
what customers are seeking.
Against that backdrop, insurers that can
effectively use data to drive improved
enterprise-wide decision making and
responsiveness will find themselves
among the market winners.
Data today comes from many sources which are
expanding exponentially: internal insurance
systems (policy, claims, etc.) and external sources
including the Internet, social media, mobile, and
telematics information, among others. Insurers that
can use this high volume of data through improved
analysis techniques, technology, talent and
organizational changes for better decision making,
will gain a significant competitive advantage.
Effective use of data can improve
decision making and help get a
Changing the rules of insurance