Technology

2013 Report on emerging Canadian technology companies

Issue link: http://read.ca.pwc.com/i/126162

Contents of this Issue

Navigation

Page 8 of 27

Measuring performance When it comes to key performance metrics for Canada's technology companies, 86% ranked total revenue as the most important indicator, followed by recurring monthly revenue (59%) and number of customers (26%). As for profitability, about onethird (33%) of CEOs reported being profitable, while another 28% expect to reach profitability within one year, and another 26% within two years. These results show that Canadian emerging companies are interested in earning revenue first, in hopes of proving they have traction in the business, before getting customers on the platform. But how does this approach help with funding? Freshbooks: International success Mike McDerment is the Co-founder and CEO of FreshBooks, leaders in cloud accounting for small businesses. It's designed to save businesses time billing clients by creating invoices, capturing expenses and time spent on projects. With over 5 million people using FreshBooks, Mike and his team dedicate themselves to small business owners who want to focus on the work they love, instead of on their paperwork. Watch and listen to Mike's insights on Freshbooks growth. PwC 9

Articles in this issue

Archives of this issue

view archives of Technology - 2013 Report on emerging Canadian technology companies