When it comes to key performance metrics for
Canada's technology companies, 86% ranked total
revenue as the most important indicator, followed
by recurring monthly revenue (59%) and number of
customers (26%). As for profitability, about onethird (33%) of CEOs reported being profitable, while
another 28% expect to reach profitability within one
year, and another 26% within two years.
These results show that Canadian emerging
companies are interested in earning revenue first, in
hopes of proving they have traction in the business,
before getting customers on the platform. But how
does this approach help with funding?
Mike McDerment is the Co-founder and CEO of
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